Wedding Jewel Manufacturer In An Exclusive Interview, Giving Advice To All Brides
Wedding jewelry and accessories and the final touch to your I DO day elegance. This is why, today, our Vendor Spotlight sections features and exclusive interview with Gabriela Novotna, a wedding accessory manufacturer and seller, who has a thing or two to say about bridal jewelry. You can find her online store here.
Q: Gabriela, thank you so much for agreeing to do this interview with us. Tell us a little bit about yourself and how you started this business.
A: I have been creating as long as I can remember. It was good as I didn’t need to think what to give for birthdays. I was working in customer service. It comes handy when dealing with customers. A little over a year ago I needed to take a time out to focus on my family. I asked myself: What if…? I felt that it was a right time for me. So I started to sell on Etsy my own designs. Later I went on to set up my own website. At the beginning of this year I have moved to a sunny Spain. I am still trying to settle in and master the language, but that’s a long process.
Q: Why wedding jewelry and not some other kind of accessories?
A: I have tried many techniques, was working with all sorts of material. Actually I still have a separate shop for those designs, but it’s much smaller. Ever since I have made my first piece of wedding jewelry, I fell in love with it. I had so many ideas; I didn’t even know where to start! It so versatile, giving a whole spectrum of variations: headbands, hair chains, combs, tiaras, veils and so on. It isn’t restricted to the usual combo: necklace, earrings and bracelet.
Q: Do you offer any kind of sales advice for brides who are not sure what to purchase?
A: Firstly I would tell them to have a look in a mirror wearing their wedding dress. Study your dress. Ask yourself: What do I want to highlight? Where my outfit can take more adornment and glitz? That should be your starting point. Try to find a statement piece for that part, then move on to the next one and so on, choose a simpler accessory for the rest of your outfit. It’s always easier to find a simple piece, then a statement piece. What about your hair piece? Are you a veil person? There are many detachable veils out there, what is great for the ceremony, then the fascinator/accessory for the evening reception. If you are not wearing a veil, then a hair chain, headband can be a good choice for you.
Make sure that your gown and accessories are balanced and blending well together.
Q: Do you take orders from brides? If so, how long does it take to supply them with the final product?
A: Yes, I welcome custom orders. It’s a good feeling to finalize somebody’s vision, giving them a piece that will reflect their personality. If I have all the materials to work with, then it takes 3-5 working days. If I have to source the material, then it depends on my suppliers, then again 3-5 working days. I would advise to give the date of your wedding in that case, to calculate the timescale.
Q: Do you also have an offline shop? If not, would that be helpful to increase your sales in any way?
A: I don’t. Of course it would help: it’s another type of exposure. It is one of my future plans however.
Q: What’s your biggest challenge as an online jewelry seller?
A: It would be to get the exposure, then gain the customers trust to order. Also it’s very competitive.
Q: Describe a difficult situation that you had to overcome since you’ve started this business.
A: It’s a learning process. You are learning as you go along. You are trying to absorb as much information as you can. Some work better, some less. The only problem is when the less useful advice takes up lots of your time without much success. It can be discouraging. Thankfully there are many useful advices out there, too.
Q: Do you receive feedback from brides after the wedding is over?
A: I have found that when you are in written contact with them, answering their questions, doing custom orders, they are more likely to give you a feedback. I think it’s a personal contact in some sort of a way.
Q: How would you convince a skeptical bride to purchase her wedding jewelry online? What would you say to her?
A: Ask questions. What concerns do you have? What you are not sure about? Ask for more pictures, ask for samples, where possible. It has so many advantages (I know you can’t touch it and see it in person), but you don’t have to purchase it straight away, you can save it, pin it…then come back to it when you are sure. It’s time-saving, not to mention there is a huge range of designs available online.
Q: What tips would you give to a future bride when it comes to choosing her wedding jewelry online?
A: Have an idea what you would like to purchase, even if you don’t see the exact item you are looking for, but saw something similar to what you have pictured, ask for a custom order to work towards your vision. Always keep in mind, choose an item that will reflect your personality. You will feel good wearing it!